Monday, October 22, 2012
According to TreeHugger, color grown cotton grows naturally in shades of white, tan, green, yellow, red, and brown, thus eliminating the need for dyeing. These naturally colored strains of cotton have actually been around for thousands of years (originating in the ancient Americas); however, they were not well suited for use in modern textile machines so they became less and less popular.

Eco-conscious clothing designers such as Jonano have recently turned to using color grown cotton for all of its wonderful social, health and environmental benefits. Here are just some of the great reasons you'll want to support the color grown cotton industry:

Environmental:
  • Color grown cotton is more pest-resistant than conventional cotton and is much easier to grow organically (without chemical fertilizers or pesticides)
  • Color grown cotton eliminates the need for harmful dyes which wind up in our waterways
Health:
  • In addition to being extremely soft, color grown cotton is safe for allergy sufferers and people with sensitive skin due to the absence of harmful chemicals and dyes
Social:

  • Much of color grown cotton is harvested manually, creating employment for people in the countries where it typically grows, such as Peru

Check out the Fiesta Dress, the Praia Tunic Dress, the Rio Dress, and the Verao Skirt Dress - all made from organic color grown cotton!

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